On the air for over 60 years, AM 1420 WBEC is the only News/Talk/Sports station in the Berkshires and features an all-star lineup of the most popular talk show hosts in America. Combined with the Red Sox, the Patriots, the Bruins and local and national news, AM 1420 WBEC has built a loyal audience throughout the Berkshires. The legendary Imus in the Morning starts off weekday mornings along with the most comprehensive local news, sports, and weather information in the Berkshires. AM 1420 WBEC target adults 25-64 with a male skewing audience, (60% / 40%). Our news/talk/sports format creates attentive listening and that means higher commercial recall and great results for your business!