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Peer Pressure Lasts Three Days

If you've been trying to decide if you should take the advice of your friends-- wait three days.

New research finds that peer pressure really only affects us for that long. To find this, researchers asked a group of men to rate 280 female faces. After rating, the men were shown the average ratings given to each face by the entire group. Then the men were asked to re-rate each face again after one day, three days, one week or three months.

Researchers found that the individuals' initial judgments could be altered by others' opinions in the first three days, but after that they stuck by their original assessment. Researchers say, "Our findings suggest that because the social-conformity effect last several days, it reflects a short-term change in privately held views rather than a transient public [opinion]."


More info HERE


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05/29/2014 6:24AM
Peer Pressure Lasts Three Days
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