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The World Now Prefers Instant Coffee
by Meg Duley,posted Jul 17 2014 4:22AM
What's your favorite type of coffee? A new report reveals that more than half of the world prefers instant coffee over freshly roasted beans. Market research company Euromonitor International says that tea-drinking Asian and Pacific nations prefer instant coffee while coffee-drinkers in the Western Hemisphere prefer fresh coffee.
However there are exceptions, for example in Mexico people view instant coffee as the more convenient and affordable option despite the country's proximity to premium coffee growing regions. See how the world's preferences break down in the map below.