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Live 95.9 WBEC FM Station Profile



THE STATION
Live 95.9 has been the market-leading station in the Berkshires for over 20 years!  Live 95.9 is locally programmed and managed by a group of market veterans who live in Berkshire County and the surrounding area.  Live 95.9 is all about Berkshire County and it shows on our airwaves every day!  We offer More Music Hours though the day and night, we cater to the Work Day listener, and we help you unwind on Work Escape Weekends.

THE MUSIC
Live 95.9’s motto is the Most Music Variety.  We program a great blend of 90’s, 80’s 70’s and today to target the economically affluent 25-54 year old audience.  It’s music that appeals to a wide demographic and is family-friendly!  Our audience enjoys the variety of Kelly Clarkson, Sheryl Crow, Rob Thomas, Madonna, James Taylor, Elton John and more!

THE PEOPLE
Personality with a capital “P” is what we’re about.  It starts with Erica Kay in the morning.  Family fun and upbeat!  He’s joined by the Berkshire News Network with local news and Fox News updates too!  Lots of local content and listener interaction is what Live 95.9 is about in the morning!  Midday's it's Bob Heck featuring the Live Lunch for an hour of requests and phone calls at Noontime! Bryan Slater steps in at 3pm playing all of your favorites to finish your workday, plus the Live After 5 Retro Ride Home. The Berkshire News Network’s Tom Conklin and Fox News keep our listeners in touch during PM Drive!  Seven nights a week it’s Music and Intelligence for Your Life with the John Tesh Radio Show.  And on weekends we start things off on the right note Saturday mornings with Your Weekend with Jim Brickman!

THE PROMOTIONS
We know how to make our listeners happy and get advertisers results!  Our promotion department is constantly cranking out exciting giveaways like the Free Wheelin’ Summer, The Cash Cow, Live on the Lake, The Ultimate Wedding Giveaway, Discover the Berkshires, Ten Days of Getaways, One Hundred Thousand Cash Giveaway and Home Free where we gave away a brand new home, and so much more!  Our public service promotional tie-ins are legendary and include Cause for Paws, Blood Drives and The Giving Tree!  Promotion is spelled L-I-V-E-9-5-9!

THE OTHER STUFF
Live 95.9 presents local information throughout the day via the Berkshire News Network and our staff of fulltime news people covering Berkshire County!  Fox News covers our nation and the world!  Accu Weather meteorologists provide exclusive forecasts for our area 24/7!

THE WRAP
Our market is Pittsfield, MA in the Albany, NY ADI.  Broadcasting regionally at 95.9 with 6,000 watts ERP gives LIVE 95.9 a dominant voice in Berkshire County and beyond plus, we stream on line at live959.com.   Our station reaches a wide demo and gets our clients amazing results!  Put the fun, power and personality of Live 95.9 to work for your business!

On The Air
LIVE 95.9 INSIDER CLUB